How this calculator works
It compares your monthly revenue today with your revenue after the price increase, minus the customers you expect to lose.
The break-even point is the most important number: how many customers can leave before you earn less than today. With a price increase of p%, that's p ÷ (100 + p). Raise prices by 20% and you can lose about 1 in 6 customers and still earn the same — with less work, because you serve fewer people.
A simple way to read the result
- Expected loss well below break-even: the increase likely pays off. Consider testing it.
- Expected loss close to break-even: little upside for the risk. Try a smaller increase, or raise prices for new customers only.
- Expected loss above break-even: you would earn less. Rethink the size or add more value first.
What the numbers don't tell you
The hard part is guessing how many customers will leave. That depends on your market, your competitors, how you announce it and how much value customers get. The button above runs your situation through Ascendra for a verdict, the key risks and a step-by-step plan for rolling out the change.
Want more context? Read the pricing decision guide →
This calculator gives a simplified estimate for planning only. It is not financial advice. Calculations run entirely in your browser; nothing you enter is stored or sent anywhere.